Gayle Pohl of Iowa Archives

The Intersection of PR and Marketing: How They Work Together

Understanding how these two disciplines intersect and support one another can lead to more effective strategies and enhanced business outcomes.

How PR Managers Help Athletes Maintain a Positive Public Image

We explore the challenges faced by PR managers in the sports industry and the strategies they employ to help athletes maintain a positive public image.

The Impact of Influencer Marketing on PR: Leveraging These Relationships for Brand Awareness

We explore the symbiotic relationship between influencer marketing and PR, highlighting strategies and best practices for leveraging influencer relationships.